Model one: overseas brand agency
We authorise an overseas partner to use the party win brand and product system, supported by our supply chain, brand assets and operational guidance, combined with your local market resources and channels. It suits customers who already have channels and want to build a branded store or shelf image quickly.
- Goods use unified brand cards and packaging and ship shelf-ready.
- Regional authorisation with clearly agreed cooperation boundaries.
- Support for store display, materials and selling advice.
- Priority arrangements for stocking and overseas warehouse coordination.
Model two: private label OEM
We manufacture under your own brand, or develop new styles together. It suits customers who already own a brand, or who want the supply chain to accumulate entirely under their own brand. The process covers design confirmation, material selection, sampling, performance testing, mass production and custom packaging.
- Printing, packaging, labels and barcodes made to your brand.
- Sampling from your artwork or sample, or we suggest styles.
- Material and craft options compared line by line on cost.
- Licensed IP requires lawful authorisation documents.
How to choose: three questions
- Is your brand already recognised locally? If not, brand agency builds shelf image at lower investment.
- Does the category need deep customisation in size, material or packaging structure? More customisation favours OEM.
- Can your order volume support custom packaging thresholds? If not, start with unified packaging plus a custom sticker.
The two can run in parallel
In practice the common pattern is: core volume categories on brand agency stock, differentiated categories on private label OEM. That keeps replenishment fast while preserving room for brand differentiation. The split can be confirmed category by category.
