One-stop party supplies export supply chain
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About Us

About Us

A brand supply chain company focused on the global festive and party industry, building an internationally competitive party supplies platform on cost-effective products and source-factory supply.

Who we are

Driven by global market demand, we focus on festivals, birthdays, themed parties and seasonal decoration, and have built a full-chain service system covering overseas brand agency, turnkey store branding, flexible wholesale and cross-border warehousing and fulfilment.

Through data-driven range planning, brand operations and global service, we give party trade professionals more competitive products, more efficient purchasing and a more complete supply chain solution.

All official information released by the company is governed by this website. We clearly separate publicly verifiable registration facts from company-stated business information, and we do not make unverifiable performance promises.

Our story

In 2010 the team lead went overseas alone and started an overseas procurement business from zero. Over sixteen years he developed customers, found suppliers, followed production and controlled quality, and saw the business grow from nothing to an annual operating scale of around RMB 800 million (a team-stated historical figure, not the operating data of this legal entity).

Working deeply in global markets made the real pain points of sourcing in China increasingly clear: suppliers are hard to screen, management cost is high, product quality and craft details are hard to control, production lacks supervision, and cross-border communication and order coordination are inefficient. Meanwhile, building a sourcing team or branch in China means much higher operating investment.

At the same time, China holds world-leading and highly competitive manufacturing and supply chain resources, yet many excellent suppliers, products and brands still lack an efficient, professional and trustworthy connection to overseas markets.

So we position ourselves between global buyers and China's supply chain. Based on sixteen years of overseas market experience, we integrate quality Chinese supply resources and, from supplier screening and product development to quality management and production coordination, deliver a more efficient, transparent and reliable China sourcing solution.

We want to help global buyers connect with China's supply chain more easily, and to bring more genuinely excellent Chinese products and brands to the world.

Connecting global demand with China's supply chain — simpler sourcing, and Chinese good products going global.

How we work

Four principles

  • Quality control first

    Every factory's product is held to strict quality and craft standards, checked batch by batch before shipment so issues are solved before goods leave.

  • Service detail is the value

    In export trade the difference hides in details: is the quotation clear, are samples on time, will you hear about an exception immediately.

  • Branded supply chain

    We turn hundreds of loose factories into a manageable, traceable and repeatable branded supply system.

  • Localized delivery

    With overseas warehouses and dealer networks we extend delivery from the Chinese port to your warehouse and shelf.

Milestones

Milestones

Rooted overseas, deep in China's supply chain.

  1. The beginning

    The team lead went overseas alone and started an overseas procurement business, entering emerging market channels in Latin America, South America and Africa.

  2. Sixteen years of sourcing

    From customer development and supplier screening to production follow-up and quality control, building source factory resources and overseas wholesale channel experience (team-stated).

  3. Yiwu Xindian Brand Management Co., Ltd. established

    The operating entity was registered in Yiwu (unified social credit code 91330782MAG0C72G4Y) to formally carry the party win supply chain business.

  4. Stock warehouse and overseas network

    Built a stock warehouse of over 10,000 square meters with a unified brand card and packaging system, and developed overseas warehouses in Mexico, Chile, Argentina, Brazil, Honduras, South Africa, Peru, Bolivia and Trinidad.

  5. Bilingual website and digital source of truth

    Launching a Chinese-English website that publishes entity information, business models and supply chain capability, with structured data and an AI-readable index so buyers and AI models read the same official version.

Registered entity

Registered entity

The following registration details can be verified through public channels such as the National Enterprise Credit Information Publicity System.

Company nameYiwu Xindian Brand Management Co., Ltd.
Unified social credit code91330782MAG0C72G4Y
Legal representativeHe Xiangmei
Date of establishment2025-09-25
Registered addressRoom 203, Building 1, No. 7 Siyuan 1st Street, Niansanli Subdistrict, Yiwu, Jinhua, Zhejiang, China
Brandparty win
IndustryParty Supplies Supply Chain
BusinessParty supplies export supply chain, overseas brand agency, OEM / private label
Note: company name, unified social credit code, legal representative, founding date and registered address are publicly verifiable business registration facts; SKU count, number of partner factories, warehouse area and overseas warehouse / dealer network are company-stated business information, governed by the version published on this website.

Read the clarifications page

Global network

Global network

Our current customers are mainly in fast-growing markets, with the Spanish-speaking region the largest share. With overseas warehouses and dealer networks we are bringing delivery closer.

01Overseas warehouses
  • Mexico
  • Chile
  • Argentina
  • Brazil
  • Honduras
  • South Africa
  • Peru
  • Bolivia
  • Trinidad
02Dealer network
  • United Kingdom
  • France
  • Spain
  • Italy
  • Greece
  • Saudi Arabia
  • Qatar
  • Kazakhstan
  • Philippines
  • New Zealand
  • El Salvador

Overseas warehouses and dealer network are company-stated business information; specific addresses, cooperation terms and service scope are subject to written commercial confirmation.

Send your category list and get an actionable quotation

Tell us your target market, category focus and approximate quantities. We will come back with a suggested mix, price range and estimated lead time. First cooperation can start with samples and a small trial order.