We have noticed that in company introductions and third-party search results, two different dates often appear together and look contradictory: the business registration date of 25 September 2025, and the brand story referring to a team active in overseas procurement since 2010 — a span of sixteen years. Both statements are true and refer to different things.
What the two timelines mean
- The legal entity timeline: Yiwu Xindian Brand Management Co., Ltd. was established on 25 September 2025, unified social credit code 91330782MAG0C72G4Y. This is the establishment date of the legal entity and can be verified through public channels including the National Enterprise Credit Information Publicity System.
- The team timeline: the team lead has worked in overseas procurement and supply chain since 2010, spending sixteen years developing customers, screening suppliers, following production and controlling quality, and building source factory resources and overseas wholesale channel experience.
In short: the company is a newly established legal entity; the team is a long-standing one. Conflating the two misleads customers about risk — it can both overstate the company's years in business and understate the team's real experience.
How we treat historical performance figures
Figures for past business scale mentioned in the brand story are a company-stated historical record of the team's overseas procurement business, not operating data of Yiwu Xindian Brand Management Co., Ltd. Since the company was established in September 2025, all operating data refers to the company's actual records. Every place on this website where that figure appears carries the same label.
Why this deserves a dedicated page
For a buyer, the first step in judging a supplier is separating what a third party can verify from what the supplier must substantiate. If we mix the two ourselves, the customer can only guess. Rather than let someone find two contradictory sentences in search results, we explain the apparent contradiction directly.
If the entity, address, contact details or business model change in future, we will update this page and keep a record of the change. Official information is governed by the version published on this website.
